A good monetization strategy should create a good user experience, that will lead to a higher retention rate and in-app purchases. Everything is linked. In order to measure the success, we recommend tracking revenue over time (watch how it grows!), track retention, and ARPDAU. By measuring the success per user; it would be easier to determine whether your strategy was or wasn’t in the right direction.
Since freemium apps are the leaders of the mobile apps industry, their developers had to find other ways to generate revenue and make money from their apps. This is how and when app monetization came into play. There are several methods and forms (in-app ads, in-app purchases, subscriptions), and AppsClicks focuses on them all.