AppsClicks
For growth teams and performance CMOs

One operating system for profitable growth.

Replace your MMP, your dashboard sprawl, and your attribution team with one system that buys, validates, and compounds. Pay for validated installs. No lock-in. No vanity metrics.

Validated installs
3.8B/mo
Fraud blocked
12.8%
Markets live
49+
Live growth signalstreaming
CAC 38%
$14.20

Payback window compressed by 41%

CPI
$1.84
D7 retention
41%
Fraud rate
0.11%
Concrete outcomes

Numbers that move quarterly targets, not dashboards.

Outcomes are sourced from live engagements across gaming, fintech, D2C and subscription apps. Individual results vary by vertical, tenure, and creative inputs.

Mobile gaming
−38%
CAC in 30 days

Signal-led bidding replaced broad-match waste.

Fintech
3.1×
ROAS lift

Reallocated spend to high-iROAS placements daily.

D2C commerce
2.4×
Payback compression

Cohort break-even moved from D58 to D22.

Health & wellness
+64%
D30 retention

Creative + audience pairs tuned per cohort.

All verticals
0.11%
Attributed fraud

Impression-level entropy + post-install stitching.

Subscription
18d
Time-to-insight

From scheduled reports to live cohort rails.

Vertical intelligence

Tuned models per vertical economy.

What counts as a quality user in gaming looks nothing like a funded account in fintech. We model each vertical's revenue event and optimize against it.

Mid-core · Casual · RPG
Gaming

Spend routed to payer-probability cohorts, not vanity installs.

Install-to-payer modeled at D3 using engagement entropy. Non-payer floors dropped from 78% to 41% in 45 days for a mid-core studio.

Payer rate (D7)
14.2%
ARPPU D30
$42.10
D30 ROAS
2.8x
Funnel & cohort

From impression to revenue, traced end-to-end.

We render the economics of your funnel in real time. Below is a 30-day representative pipeline, with retention curves layered against category benchmarks.

30-day funnellive
Impressions48.2M
Validated inventory
Qualified clicks2.31M
Fraud-scored at edge
Installs184K
SKAN + deterministic stitch
Engaged users112K
D1 engagement unlocked
Revenue events38.4K
Paid-tier / purchase / funded
CPI (validated)
$1.84
Revenue / install
$6.42
Retention curve
AppsClicksBenchmark
D1D3D7D14D30D60D90
D30 lift vs. bench
+158%
D90 lift vs. bench
+280%
Transparent economics

See exactly what you're paying for — down to the validated install.

No hidden rev-share. No opaque blended-ROAS. Every media source, impression count, and validation pass is visible in your workspace.

Impressions served30d
48.2M
Installs attributed30d
0
Validated installs30d
0
Validation raterolling
97.70%
Attribution source breakdown
streaming
Tier-1 supply · in-app
MMP-certified postbacks
Impressions18.4M
Installs0
Validated
99.1%
CPI$1.62
Tier-1 supply · CTV
MMP-certified postbacks
Impressions6.2M
Installs0
Validated
99.0%
CPI$2.14
Contextual exchange
MMP-certified postbacks
Impressions14.1M
Installs0
Validated
94.9%
CPI$1.91
Private marketplace
MMP-certified postbacks
Impressions5.8M
Installs0
Validated
98.9%
CPI$2.48
Influencer · creator
MMP-certified postbacks
Impressions3.7M
Installs0
Validated
97.1%
CPI$2.71
Non-validated installs never invoiced. Refunds auto-credit within 72 hours.Export · CSV / Looker / BigQuery
Model your economics

Live ROAS calculator — your inputs, our model.

Drag the sliders to stress-test your media plan. The right panel shows a baseline simulation and our projected uplift using validated-install pricing and cohort-weighted bidding.

  • Representative simulation — real outputs delivered in onboarding
  • Uplift modeled from 2024–2025 aggregate iROAS gains
  • No minimum commit to run a 30-day validation
Simulatorlive
$50,000
$2.40
$5.80
32%
Baseline ROAS (D30)
0.77x
With AppsClicks uplift
1.07x
Monthly installs
20,833
Payback horizon
~39 days
From the growth floor

What operators say when the board asks.

We replaced two agencies and an MMP add-on inside the first quarter. The validated-install model finally aligned our spend with players who actually monetize.

LV
Lena V.
Head of User Acquisition · Mid-core mobile gaming
D30 ROAS+184%
Payer CAC−41%
Non-payer spend−62%
Advertiser FAQ

The questions procurement actually asks.

Fraud methodology, data ownership, attribution stack, SLAs — the long-form answers your buying team needs before a first call.

Legal & procurement addendum available
Every impression, click, and install is scored at the edge with a multi-layer model — device entropy, IP reputation, click-to-install timing, behavioral clustering, and geo consistency. Invalid sessions are filtered pre-bid and non-validated installs are never invoiced. Full fraud audit is exportable in your workspace.
Zero-commit validation

Run a 30-day pilot.
Keep what works.

Plug in your MMP in under ten minutes. We validate every install, surface honest incrementality, and route spend to cohorts that move your quarterly target.

Pay for validated installs
Not impressions. Not clicks.
No lock-in contracts
Signed data export on exit.
Named strategist · day one
4-hour response, 24/7 escalation.
Live ROAS · payback · iROAS
Streaming, not weekly PDFs.